THE CHALLENGE
Turn the New Jersey Performing Arts Center into a festival for Prudential’s 150th: two stages, high-profile talent and live feeds for 3,000+ employees, executives and community leaders. No second takes.

 

WHAT I DID

• Aligned executives, creative agencies, city partners, security and NJPAC union crews on one plan and timeline.

• Directed staging, lighting, custom branded builds and live feeds across indoor halls and outdoor LED walls.

• Anticipated crowd flow and contingencies so every guest moved smoothly and on schedule.

 

THE RESULT
Delivered on time with zero incidents, earning praise from executive leadership and creating brand assets still used across the company.