Turning complex projects into clear, actionable plans that drive results.
Also, big on sandwiches and comic books.
Hi, I'm Greg Bradley
I'm a Project Manager & Producer in NYC who turns complex requests into seamless execution with tangible results.
This site is where my love for digital strategy, sandwiches, and comic books collide.
Note: Most of the images on the page were made using generative AI.
Greg Bradley, Project Manager & Producer
Just like a super sandwich, a great project requires the right ingredients, balance, and creativity.
Strategic Leadership & Impact
Revenue-Driven Project Leadership – Senior Project Manager with 10+ years of experience, leading high-impact integrated initiatives that have generated $3.4B+ in revenue and a 32% YoY sales increase at DIRECTV through strategic promotions and merchandising.
Efficiency & Process Optimization – Spearheaded workflow transformations, including the JIRA to Workfront transition, cutting project timelines by 22%, ensuring 95%+ on-time delivery, and streamlining cross-functional collaboration.
Enterprise-Scale Execution – Led large-scale integrated projects and multi-channel brand launches, overseeing $150M+ budgets, ensuring 100% FDA & legal compliance, and boosting user engagement by 25% through strategic content and UX enhancements.
Bread: A Strong Foundation
A sandwich is only as good as its bread—just like projects need a solid foundation to succeed
Agile & Adaptive – Expert in SCRUM and digital project workflows, keeping teams aligned and agile.
Cross-Functional Leadership – Managing designers, copywriters, developers, and stakeholders to deliver on goals.
Process Optimization – Cut turnaround times by 20% by streamlining workflows and automating processes.
Budget & Scope Mastery – Overseeing multi-million-dollar projects ensuring efficiency without overages.
Tech-Savvy Execution – Driving results with Workfront, JIRA, Generative AI, AEM, and CMS platforms.
Like the right bread holds a sandwich together, I ensure projects stay structured, on time, and on budget.
While John Montagu, the 4th Earl of Sandwich, popularized the concept by eating meat between slices of bread to avoid stopping his gambling sessions, the idea of putting food between bread existed long before him.
Protein & Cheese:
Layers of Results
Every great sandwich needs the right layers—just like every successful project needs the right expertise.
DIRECTV • Senior Lead Digital Producer (2017-2024)
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Increased YoY sales by 32% through strategic digital promotions helping drive $3.4B+ in revenue (2022).
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Managed 5–15 simultaneous projects, ensuring seamless execution across teams.
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Cut turnaround times by 75% (4 weeks → 10 days) by optimizing workflows.
FCB Health • Senior Integrated Producer (2012-2017)
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Boosted engagement by 20-30% through targeted digital ad campaigns for Bristol Myers Squibb & Boehringer Ingelheim.
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Led multi-channel brand launches, ensuring 100% compliance and market impact.
Grey Group & MRM Worldwide • Senior Project Manager (2010-2012)
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Generated 200+ new leads monthly by developing CRM programs and web platforms.
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Oversaw 10+ concurrent projects, ensuring on-time and on-budget delivery.
Just like a sandwich needs the right ingredients, my expertise across entertainment, pharma, and digital advertising ensures projects are built for success.
The Dagwood sandwich was popularized in 1930 by the comic strip Blondie, featuring the character Dagwood Bumstead stacking absurd amounts of meat, cheese, and toppings between slices of bread.
Toppings:
Skills that Elevate the Flavor
Like the right toppings elevate a sandwich, the right skills elevate a project beyond expectations.
Creative Problem-Solving – Strategy and innovation drive engagement and results.
Speed & Efficiency – Streamlining execution to deliver fast, efficient execution & maximize productivity.
Team Leadership – Mentoring teams, fostering collaboration, and ensuring seamless workflows.
Results-Driven Focus – Every project is built for measurable, high-impact success.
Positive Energy – Bringing enthusiasm and a solutions-first mindset to every challenge.
Just like the best toppings make a sandwich unforgettable, these skills ensure projects succeed with style and impact.
In the UK, especially in Northern England, the term "butty" is used to describe a sandwich, typically one made with simple ingredients like a chip butty (fries in a buttered sandwich) or a bacon butty.
Sauce: Tying It All Together
A magical sauce ties everything together—just like my expertise brings structure, innovation, and efficiency to every project.
Project Management – Agile, SCRUM, Digital Project Execution, Budgeting, SOW Development
Tech & Tools – Workfront, JIRA, Adobe AEM, CMS Platforms, Generative AI, Asana
Marketing & Strategy – Digital Strategy, SEO, A/B Testing, Data-Driven Execution
Software Proficiency – Adobe Creative Suite, Microsoft Project, DAM, Chat GPT, Gemini, Midjourney
Continuous Learning – Pursuing PMP certification & expanding expertise in Prompt Engineering
A great sauce ties all the ingredients together, just like my ability to unify teams, technology, and strategy ensures every project is executed with precision and vision.
The first Subway restaurant wasn't named subway – The sandwich chain originally opened as Pete’s Super Submarines in 1965 before being renamed Subway in 1968.
The Perfect Bite
Great projects, like great sandwiches, require the perfect balance of structure, creativity, and execution—I bring all the right ingredients to deliver seamless, high-impact results on time and beyond expectations.
Let’s build something great together.
