THE CHALLENGE

DIRECTV.com supported a $3.4B digital sales channel, and every offer change rippled across dozens of pages. Campaigns had to launch fast, stay accurate and hold up through the company’s moves in and out of AT&T ownership.

 

WHAT I DID

• Managed the largest campaigns and offer changes, coordinating updates to 50+ landing pages at a time.

• Outlined requirements for UX partners and kept every vertical aligned on dates and milestones.

• Rebuilt the production pipeline and led QA after implementation, so pages went live clean.

 

THE RESULT

Turnaround dropped 75% while digital sales grew 32% year over year.

 

“Greg was one of the highest-performing producers / project managers in the organization.”
— Thomas Nassiff, Former Director of Merchandising, DIRECTV