Every great story needs someone making sure it actually gets made
Hi, I'm Greg
Good producers execute. Great producers anticipate.
I've spent 15+ years as an Integrated Producer in NYC doing both — shepherding brand activations, events, web content, and print projects from first brief to final delivery across entertainment, publishing, media, and financial services.
When I'm not tracking down outstanding deliverables, I'm engineering the perfect sandwich or reading a comic book. This site is where all three obsessions meet.
Greg Bradley, Project Manager & Producer
Every Hero Has an Origin Story
Selected Credits
Four months. Countless moving parts. One unforgettable full-day event at NJPAC for 3,000+ attendees, capping Prudential's 150th Anniversary. Coordinating teams, managing vendors, and keeping constantly shifting details on track — that's what producing looks like at scale.
But that's just the latest chapter. Here's what the full run looks like:
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$3.4B+ in revenue generated through integrated initiatives at DIRECTV
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32% YoY sales increase driven by strategic promotions and merchandising
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$150M+ budgets managed across enterprise-scale, multi-channel brand launches
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22% reduction in project timelines through workflow transformation
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95%+ on-time delivery rate — consistently
Bread: A Strong Foundation
A sandwich is only as good as its bread — and a project is only as good as its foundation.
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Cross-Functional Leadership — Aligning designers, copywriters, developers, and stakeholders to deliver on shared goals
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Process Optimization — Cutting turnaround times by 20% through streamlined workflows and automation
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Budget & Scope Mastery — Managing multi-million dollar projects with zero tolerance for overages
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Tech-Savvy Execution — Leveraging Workfront, JIRA, Generative AI, AEM, and CMS platforms to work smarter
Like the right bread, a strong foundation doesn't steal the show — it makes everything else possible.
While John Montagu, the 4th Earl of Sandwich, popularized the concept by eating meat between slices of bread to avoid stopping his gambling sessions, the idea of putting food between bread existed long before him.
The Meat of It
Every role a layer. Every project a lesson.
All of it leading here.
Prudential • Integrated Producer (2025–Present)
From a 150th Anniversary celebration to brand activations, web content, print, digital campaigns, social, internal communications, and corporate branding — I manage 5–10 projects simultaneously across every channel, making sure nothing falls through the cracks.
DIRECTV • Senior Lead Digital Producer (2017–2024)
Seven years. $3.4B+ in revenue. A 32% YoY sales increase. And turnaround times cut by 75% — from four weeks to ten days. This is where I learned what producing at scale really means.
FCB Health • Senior Integrated Producer (2012–2017)
Led multi-channel brand launches for Bristol Myers Squibb and Boehringer Ingelheim, boosting engagement by 20–30% while maintaining 100% FDA and legal compliance. High stakes, zero margin for error.
The full story is one click away!
The Dagwood sandwich was popularized in 1930 by the comic strip Blondie, featuring the character Dagwood Bumstead stacking absurd amounts of meat, cheese, and toppings between slices of bread.
Toppings:
The Details That Elevate
A great sandwich isn't just the meat — it's the details that make it unforgettable.
Creative Partnership — Giving creative teams the space, tools, and information they need to do their best work
Relentless Follow-Through — Tracking down assets, copy, data, and answers so nobody else has to
Clear Priorities — Cutting through the noise so teams always know what needs to happen next
Speed Without Sacrifice — Fast execution that never compromises quality
Positive Energy — A solutions-first mindset that keeps teams motivated when projects get complicated
The right toppings don't overpower — they elevate. That's how I approach every project.
In the UK, especially in Northern England, the term "butty" is used to describe a sandwich, typically one made with simple ingredients like a chip butty (fries in a buttered sandwich) or a bacon butty.
The Special Sauce
The tools, skills, and instincts that make every project come together.
Project & Production Management
End-to-end project oversight, budget management, SOW development, vendor sourcing and management Workfront · JIRA · Asana · Microsoft Project
Creative & Content Execution
Web content, print, digital campaigns, social content, corporate branding, internal communications Adobe Creative Suite · Adobe AEM · CMS Platforms · DAM
Collaboration & Communication
Cross-functional team alignment, remote collaboration, information consolidation Slack · Microsoft Teams · Zoom · SharePoint · Miro
AI & Emerging Technology
Generative AI integration, prompt engineering, AI-assisted content and workflow optimization ChatGPT · Gemini · Midjourney
The right tools in the right hands make all the difference.
The first Subway restaurant wasn't named subway – The sandwich chain originally opened as Pete’s Super Submarines in 1965 before being renamed Subway in 1968.
The Perfect Bite
After 15+ years of producing across entertainment, publishing, media, pharma, and financial services, I've learned that great work isn't just about execution. It's about the people you build it with, the problems you solve along the way, and the results that speak for themselves.
The right opportunity is always worth a conversation.
The best sandwich — and the best projects — leave you wanting more.
The League Speaks
Things I Find Fantastic
